SALT, 2025

Identities

SALT is a brand identity project for a fictional house music festival.
              The project begins with a visual exploration of the electronic sound of house music and the word salt.

 
 
 
 
 
 
 
 
 

(209, 211, 212)
D1D3D4
 

(131, 255, 0)
89FF00
 

(255, 141, 0)
FF8D00
 

(0, 170, 255)
00AAFF
 

               Circular forms derived from these elements are expanded horizontally to create the project’s signature custom typeface.

 
 
 
 
 
 
 
 
 
 
 

 
 
 
 
 
 

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